Does the copy on your website and social networks give you the best chance to be found and to have potential customers quickly comprehend what you do and, importantly, what actions you’d like them to take? In this two-part online course, professional marketing copywriter Belinda Weaver of Copywrite Matters presents Practical Online Copywriting for Business.

Course Overview

Watch the Practical Online Copywriting for Business course to learn:

• Unique techniques for writing compelling website copy
• How online copywriting differs to offline copy
• How to write social media updates that get you noticed
• SEO copywriting techniques used by the pros
• How much SEO is enough SEO

Part 1: Website copywriting that converts

In Part 1 you’ll learn skills that will get your website working hard for you, ensuring visitors understand the benefits of doing business with YOU. We’ll look at:

• The pages your website must have and what to say
• How to turn your ME ME ME into YOU YOU YOU
• Formatting techniques for website copywriting
• Writing techniques for offline marketing, such as brochures

Part 2: Writing for Social media and SEO

In Part 2 we will explore the all-important business accelerators, social media and search engine optimisation. You’ll discover:

• The secret to writing attention-grabbing social media updates
• What search engines really care about
• How to find and use the keywords your customers are using
• Writing title and description tags 

With the new copywriting knowledge you’ll have the tools to take care of your own copywriting and to ensure your words speak directly to those that matter most, your customers and potential customers.

Pricing – Premium Members Save

*Your tuition includes both modules and course materials and handouts. Click on the Add to Cart button to purchase. Premium Members: Login to claim your Premium Member discount.

Premium Members save more off the full-price.

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What course graduates say:

“Very helpful and informative. Points were easy to understand and actionable.”

“Belinda was very engaging and the content was highly practical and easily applied.”

“Belinda offered extremely useful advice and tips about online copywriting.”

“Pragmatic – no fluff.” “Loads of practical, specific tips.”

• 2 Modules: 2 x 90 minute webinar recordings
• Resource materials, handouts and links to useful sites and tools
• Access the recording of each session and review the sessions time and time again.