Powerful PR Strategies

Spreading the word about your business and communicating with your target audience is a key challenge for most small business owners.

Spending big bucks on advertising is not always viable for those with tight budgets, and often is not effective in reaching your desired audience anyway. What is news? Do you have something to say that is controversial, timely or offers the media the latest research or statistics?

Contacting the media is an art and Kerry McDuling is the artist in this instance, guiding you through the fundamentals or publicity for small business. She’ll show you how to contact the media and an insight into what the media looks for in a story.

In Powerful PR Strategies Kerry McDuling of McDuling PR, looks at how to use public relations and publicity to generate exposure for your business and your brand.

Watch this one-hour webinar to discover:

• How to determine what is newsworthy about your business
• Selecting the relevant media to contact
• What to put in a media release (and what to leave out)
• The five questions to answer in your media release
• Dos and Don’ts when working with journalists – fatal media mistakes to avoid
• Creating a winning PR Plan for your business

Kerry McDuling provides live feedback to participants during the webinar. She will assess the newsworthiness of participant PR ideas, and works with them to determine the target audience for their message and media. Get lots of great lessons from being a ‘fly on the wall’ during this process.

Comments from the audience:

“Practical tips.”

“Good to have practical examples.”

“Kerry was certainly passionate about PR and had some good tips for those beginning to form PR strategies.”

“Great overall, practical tips for PR for your business.”

“Journalism and media release tips- this was very helpful.”

“Kerry was great and offered really brilliant ideas and strategies.”

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