A brand advocate is a satisfied customer who promotes your brand for you. Think of brand advocates as unpaid marketing reps. In fact, brand advocates don’t even necessarily have to be customers; they may just be people who share... read more
Whether you want to keep up with what’s happening in your industry or collect feedback from your customers, social media makes it easy to conduct business research. Facebook now has an “Ask a Question” function, which makes it easy... read more
If you’ve explored our website or attended any of our events, you might think that the Australian Businesswomen’s Network (ABN) is a large organisation — but we’re not. We’re a small business, a small team of six people on... read more
We all indulge during the festive season, but the need to stay Safe and Sound is also important. Did you know that: Australians’ weekly average alcohol intake triples during the festive season One third of Australians consume more than... read more
It is one thing to hear that working with bloggers is a great way to spread news about your business and products, but it’s another thing to know how to approach and work with them in a way that... read more
I had the pleasure of attending a Charity: Water event last week. Paull Young, the young passionate Aussie who just HAD to work for this organisation when he came across them, presented to a group of about 50 people... read more
We all indulge during the festive season, but the need to stay Safe and Sound is also important. Did you know that: Australians’ weekly average alcohol intake triples during the festive season One third of Australians consume more than... read more
Unless you are a total stranger to blogging, you may already know the importance of comments. If you want to get more engaged and responsive visitors to your blog, blog comment marketing is something you should consider doing. At... read more
Blog about your passion. For some of you, your passion will be something in your business. However, if you have a passion for something else related to your business (such as direct mail advertising or Google AdWords), then you... read more
This week, Google+ launched its business pages which will compete with Facebook business pages as a way for organisations to manage online communities, to market and to interact with clients. But is Google+ just one social network too many... read more
Melanie Kansil is the CEO and co-founder of Customer Underground, an online platform dedicated to helping customers share information and businesses engage with customers. In this In Her Shoes interview, Melanie shares: how businesses can now manage their client... read more
Are you making best use of the online marketing options available to you? Suzi Dafnis discusses how online marketing is changing with guests Robert Gerrish and Valerie Khoo. In this episode of The Venture, we discuss: What’s happening with... read more
