Your business card is probably one of the cheapest forms of marketing collateral you buy. With the right design and thoughtful, creative content, your business card can be a brilliantly effective tool to generate leads, drive visits to your... read more
Click here to download this episode. What role should social media play in eCommerce and and how is social media changing the face of eCommerce? Are social networks a driving focus in the way we shop online? Mentioned... read more
Every business owner knows that there’s hell of a lot of work that goes into going online. You put all this research, effort, blood, sweat and tears into your website and getting traffic to it, so you want to... read more
Making a purchase usually involves a certain amount of anxiety. Whether you are trying a new brand of your favourite snack or spending a packet on a new digital gadget, it’s natural to run through the risks and weigh... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Anneke Seley, Founder of Reality Works Group and co-author of Sales 2.0: Improve Business... read more
“Your call will be recorded for training and quality assurance purposes” How often have you heard this? And have you ever listened to the responses they collected? I heard a selection of recorded calls to print businesses last week.... read more
If you’re an online shop, Customer Experience should be your #1 priority – even more so than it might be for a brick & mortar store. Online shopping isn’t just a ‘phase’; it is an activity that is becoming... read more
At four years old, Lizzie Randerson fondly remembers being “let loose” on the sewing machine for the first time while her mum sipped coffee with friends — “I just whipped up a little creation,” she laughs with wry humour,... read more
Over the last few years, there has been a plethora of research studies carried out on the effectiveness of video on business websites. They all point to one conclusion: video is now a must have tool for any business... read more
In March 2011, I heard one of the founders of location-based application, foursquare, speak at the South By South West Interactive festival in Austin, Texas. Up until that time, I’d not used location apps except for the occasional checkin... read more
This episode of The Venture examines the popularity of daily deal websites and looks at whether or not small business owners really do benefit from running a deal. Many of us are the recipients of daily deal offers from... read more
Regardless of what industry you are in, there is probably a trade show that you could be involved with. But how useful are trade fairs for small business? Robert Gerrish and Valerie Khoo discuss with host Suzi Dafnis. In... read more
