It’s coming up to Christmas and every online retailer is thinking the same thing: will this year be better than last? My answer is: yes it can! There some people who are never going to buy from you. Write... read more
Heather Winchcomb launched her online store, Gifts for Blokes, in 2007 when online shopping was still its infancy. An online gift store that aims to make shopping for men easier, the business was inspired by a series of conversations... read more
How does your business source leads? It’s probably through marketing online – or mail marketing, networking, print advertising, referrals – or just hoping the right person walks in! Any of these can be really effective in finding prospects and... read more
Let’s assume your business markets across several channels, both online and offline. And you follow up individually and consistently on all of your leads. Eventually if you’ve lined the ducks up correctly, it will happen. You leave a message... read more
According to well-known business writer, Valerie Khoo, successful storytelling is an essential element to building a business, yet it is one of the most under-utilised tools in the industry today. “We’ve become so accustomed to focus on data and... read more
Do you think of buying print as a necessary evil – a business expense that you just have to swallow? It doesn’t have to be. If you’re playing your cards right, when you buy print, you’ll be making money... read more
If you have a sales team, imagine the power that can come from them having access to your entire CRM system while they’re out and about seeing clients? Alycia Edgar of Coastal Accounting Services shows you how online cloud... read more
Let me take you back to a time long, long ago before I started Web123. I was a print-based graphic designer with no clue about web design, user experience, shopping carts, SEO or all the other little tricks and... read more
One of the biggest traps we all fall into in small business is thinking that we have to do everything ourselves. You can’t always be the expert in everything, yet you do need to find the solution to a potential... read more
In a recent post I suggested that one way to simplify your business life is to not accept every client. Well then, who is the ideal client should you work with? You may know from experience or gut feeling... read more
An online marketing campaign can create a sustainable pipeline of leads and sales for your business. In the 21 Easy Ways to Market Your Business Online eBook, Maria Anderson of Sustainable Marketing provides a ‘how to’ in creating a cost-effective... read more
Collaboration is one of the big buzzwords of today’s economy. The truth is that all successful businesses are a collaborative effort and have been since the days of cavemen hunting mammoths. One of the biggest irritants with PC-based systems... read more
