In a recent post I suggested that one way to simplify your business life is to not accept every client. Well then, who is the ideal client should you work with? You may know from experience or gut feeling the types of client relationships that are mutually rewarding. But if you’re looking for some guidelines on what the ideal client looks like, try these.
1. They appreciate what you do
Even if a client asks to work with you, they may not respect what you do. If you’re an accountant and a potential client hates all things fiscal, then it might be a constant battle to get them to provide you with the data you need to do your job. If you consult on social media and a potential client loathes Facebook, Twitter and Linked in, then the relationship could be miserable for both of you. Clients who have some regard for your area of expertise in business will make your work easier and more enjoyable.
2. They pay you well
Some clients can’t afford to pay you what you’d like to be paid. Some clients like to haggle. The fee you charge for your services will of course depend on many factors. But once you decide what this fee should be, life will be easier if you focus on the clients who are comfortable with this level. If you’re experienced, have a great reputation, and are constantly turning away business, then you can probably charge a premium fee. In this case, you may want to work with established clients, or those of a certain size, or those in particular industries. A solo-preneur or start-up may not be the ideal client for you.
3. The work makes you happy
The type of work an ideal client wants you to do is perhaps the most important of these three factors. Why? If you love what you’re doing then you’ll probably be more motivated, take greater initiative and do a better job than if you don’t enjoy the work. Not only will you develop stronger experience in the area you love, but the excellent work you do can generate repeat business and referrals. Being happy makes great business sense! If you have the luxury of deciding which clients you want to work with, then the ones who appreciate what you do, pay what you want to be paid, and give you work you enjoy are great choices.
