According to well-known business writer, Valerie Khoo, successful storytelling is an essential element to building a business, yet it is one of the most under-utilised tools in the industry today.
“We’ve become so accustomed to focus on data and spreadsheets lately that this has dulled our storytelling skills. But often a well-told story can engage customers, inspire staff and build a legion of followers,” says Valerie Khoo.
Whether it’s to customers or the media, the right stories can be a thriving entrepreneur’s secret weapon for turning prospects into raving fans. In the next BOOKED For Lunch webinar, Valerie Khoo will explain the eight stories that business owners should tell on 25 October at 12pm AEDT. During this one-hour free webinar, Valerie will discuss her new book, Power Stories: The 8 Stories You MUST Tell to Build an Epic Business, which explores how the lost art of storytelling can make sales and seal deals. As a commentator and successful entrepreneur, Valerie Khoo believes that storytelling both in person and online are a vital business tool.
“Stories have been used powerfully by leaders throughout history – and they can be used in business as well,” she says.
Using real-life examples and informed by her own personal experiences, Valerie shows where successful business people have used stories to thrive. Valerie Khoo is the writer of the “Enterprise” blog that focuses on ideas, information and insights into the minds of small to medium-sized business entrepreneurs, which appears online for the Sydney Morning Herald, The Age, WA Today and Brisbane Times. She is also the founder of the Sydney Writers’ Centre – Australia’s leading centre for writing training and is the editor of “Latte” magazine. The episode of BOOKED for Lunch will run live on 25 October at 12:00pm – 1:00pm AEDT as part of the series that features best-selling authors and thinkers for men and women seeking to expand their business education. Get involved and get inspired as you interact with thought leaders who present new trends, fresh ideas and big questions. To register for this free webinar with Valerie Khoo, go here..
