Do you often “second guess” yourself, thinking others know more than you do? Have you sat in a meeting and NOT put forward your brilliant idea in case everyone in the room finds out you don’t “deserve” to be... read more
Are you missing out on a vital business tool? Among the most valuable of all pieces of content we have as business owners is our customer stories in the form of case studies, client profiles and testimonials. Regardless, many... read more
One of the biggest leverage points you have is your ability to SELL. When I interviewed best-selling author and sales and marketing expert, John Jantsch about this book Duct Tape Selling, he had some groundbreaking ideas to share that... read more
Getting clear on your ideal client is one of THE most important things you can do to improve the results of your marketing. And one of the best ways to get that clarity is to create a Client Avatar.... read more
We all know that email marketing can get you new leads. But how do you turn those leads into real life customers? Email marketing can be an extremely powerful strategy for creating loyal, happy, engaged customers right from the... read more
You’ve probably heard the term ‘lead magnet’ being thrown around …but what exactly does it mean? This guide details what lead magnets are, and why they are so crucial to your online presence. Learn about the most popular types... read more
A call to action is one of the most significant parts of any webpage, email or press advertisement – but how do we create a call to action that actually works? This guide outlines the anatomy of a strong... read more
How much do you know about lead magnets? Do you know when the best time is to amp up the lead magnet, or are you left floundering with leads that lead to nowhere? This cheat sheet will help you... read more
Website design is a controversial topic, but at the end of the day your website’s design improves your bottom line. Think about which websites you tend to trust when browsing the Internet… Are they the fluorescent ones with writing... read more
Marketing your business online is a must for any small-business- whether you sell swimming pools, candles or accounting services. Online marketing is easy and affordable when you know how. With the ever-changing nature of the Internet, however, it can... read more
It can often feel as if there is a huge gap between who and where your ideal client is, and them reaching your Ultimate Desired Conversion Activity (UDCA). This guide through the ‘Marketing Mountain’ explains how to map marketing... read more
Talking TO your clients IS THE MOST (I know capitals … I really mean it!) important thing you can learn how to do. So often, I hear business people talking about themselves, and they wonder why everyone turns off. Here is... read more
