Top 5 PR Mistakes
In order to learn from your mistakes, you must first make them… or should it be, in order to learn from your mistakes, you must first Google them? The mistakes that PR pros make are a popular topic, but... read more
In order to learn from your mistakes, you must first make them… or should it be, in order to learn from your mistakes, you must first Google them? The mistakes that PR pros make are a popular topic, but... read more
Regardless of what industry you are in, there is probably a trade show that you could be involved with. But how useful are trade fairs for small business? Robert Gerrish and Valerie Khoo discuss with host Suzi Dafnis. In... read more
A lot has changed as far as the way we do business, and as a result, the way we promote ourselves. While brand-building of companies used to be very much the focus of publicity and public relations efforts, nowadays... read more
What’s one thing you’re going to do better in 2012? I hope it’s taking action to improve your website! It’s a huge untapped resource for most of us small businesses as we can sometimes fail to see it as... read more
A photo draws our eye instantly to a page, demanding attention and making us read the story to find out the explanation for the picture. There is something incredibly powerful about a fantastic image, which is why you should... read more
We all know that industry events are a great way to build your brand. But there are so many ways you can incorporate events into your PR and marketing strategy. It’s time to be creative in the way you... read more
When you think about generating PR for your business, I imagine the first thing that enters your mind would be writing and sending out a media release, which would then lead to interviews with the media or being quoted... read more
We all indulge during the festive season, but the need to stay Safe and Sound is also important. Did you know that: Australians’ weekly average alcohol intake triples during the festive season One third of Australians consume more than... read more
I had the pleasure of attending a Charity: Water event last week. Paull Young, the young passionate Aussie who just HAD to work for this organisation when he came across them, presented to a group of about 50 people... read more
We all indulge during the festive season, but the need to stay Safe and Sound is also important. Did you know that: Australians’ weekly average alcohol intake triples during the festive season One third of Australians consume more than... read more
Many of you will have heard of Flight Centre’s Lowest Airfare Guarantee. It’s central to their marketing strategy – and reinforced by their Unbeatable tag line. You may not be so familiar with The Clean Plumber – a plumbing... read more
Unless you are a total stranger to blogging, you may already know the importance of comments. If you want to get more engaged and responsive visitors to your blog, blog comment marketing is something you should consider doing. At... read more