An online marketing campaign can create a sustainable pipeline of leads and sales for your business. It is a simple, ‘fast-to-build’ and cost-effective marketing tool. With more traffic to your website, visitors will get to know your brand better... read more
We hear a lot about social networking and businesses are jumping on board, but not always with a lot of direction or clear strategy. This episode of The Venture looks at the role of social networking in business. The... read more
Buying online is not only on the increase, the way we buy is also changing. At a 700-strong breakfast yesterday morning, PayPal released the results of a recent study on the monumental changes seen in online commerce in Australia,... read more
Suzanne Damms is the Marketing Manager for MYOB, a company that started over 20 years ago with a clear vision to make business life easier. In this In Her Shoes interview, Suzanne explains: the greatest changes she’s seen in... read more
© peitrozuco.com The recent passing of Steve Jobs, the inventor and entrepreneur behind Apple and Pixar, at the tender age of 56 reminds us not just how young computer technology, but also how much an individual can change... read more
Melanie Kansil is the CEO and co-founder of Customer Underground, an online platform dedicated to helping customers share information and businesses engage with customers. In this In Her Shoes interview, Melanie shares: how customers want to engage with business... read more
Winning in a World Transformed by Social Technologies A groundswell is rising among your customers. Are you ready? Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on... read more
Mandi Gunsberger is the CEO and Managing Editor of Babyology, a lifestyle website that keeps hip parents and their bubs up to date with the world of baby-related design. From building a dream nursery to checking out the newest... read more
Bonnie Boezeman is the Chairman of PayPal Australia and her own consultancy firm Business Benefits International. In part two of this In Her Shoes interview, Bonnie discusses: her role with Paypal the most remarkable changes she witnessed during her... read more
(or the Anatomy of an Online Engagement That Went Pear-Shaped) I spend A LOT of my professional and personal time online. I tweet, Facebook, write blog posts and comment on blog posts. I love it… and for the majority... read more
What happens in Vegas stays in Vegas. But what happens online stays online for a long, long time! Follow these tips to make sure you’re not inadvertently killing your social media reputation: Consistency Consistency is the key to maintaining... read more
Ghazaleh Lyari is the Founder and Managing Director of Ghermez Cupcakes, a gourmet cupcakes company that uses nothing but the best, wholesome ingredients. In this In Her Shoes interview, Ghazaleh discusses: her inspirations for becoming a business owner the... read more
