Email marketing is a great tactic to have in your marketing tool belt. Not only is it a great way to stay in touch with your loyal customers, but allows you the opportunity to connect and build trust with... read more
Did you know that running a business card draw for a prize requires permits? Don’t worry, most people don’t. Do many people do it? Absolutely. After all, it’s a great way to obtain valuable data. Did lots of companies... read more
Email marketing is a great tactic to have in your marketing tool belt. Not only is it a great way to stay in touch with your loyal customers, but allows you the opportunity to connect and build trust with... read more
In The Wizard of Oz, all the Tin Man truly desires is a heart. He wants to feel fully human again, like he was before the Wicked Witch of the East cast a spell on him. When the Tin... read more
Are testimonials effective, believable, credible and powerful? Do they help market you and your brand? Or are they ignored, just a waste of space and do they in fact detract from your brand? Are you a believer in testimonials?... read more
When it comes to writing about your business, do you find endless sources of inspiration, or do you struggle to find something you consider worthy of sharing with your readers? Content marketing is the new black for business marketing,... read more
and how could that help you sell? One of my missions in business is finding effective marketing products that won’t break your budget. Postcards are probably the cheapest form of printed marketing you can buy. They can also be... read more
Since the Social Media for Small Business podcast launched in October 2011, the series has seen 50 guests join co-hosts Suzi Dafnis and Cat Matson to provide small businesses with useful tips and strategies for making the most of... read more
In what will be seen as a welcome move by many who run online promotions, Facebook has done away with the requirement that promotions and contests can only be administered within 3rd party apps. Its updated rules allow businesses... read more
One of the smartest investments to manage your business is a CRM (customer relationship management) program, either as a purchased program or cloud system. A CRM program provides a business with the ability to create, assign and manage your... read more
To paraphrase Oscar Wilde, the only thing worse than being talked about, is not being talked about. Wilde, of course, was a master at getting tongues wagging — when he wasn’t lounging around with a sunflower in hand or... read more
There are a lot of powerful words in the English language. Words like LOVE and HATE, EXCLUSIVE, PROMISE and FREE. These words can help you spice up your marketing and, more importantly, help your marketing message stand out. But... read more
