I seem to have spent a lot of time lately discussing with clients the pitfalls and frustrations of a marketplace that seems void of quality talent. Business owners, managers and decision makers have been questioning whether it’s their business,... read more
Unless you are a total stranger to blogging, you may already know the importance of comments. If you want to get more engaged and responsive visitors to your blog, blog comment marketing is something you should consider doing. At... read more
While company brand building used to be very much the focus of publicity and public relations efforts, nowadays the trend has moved more towards building a personal identity or personal brand, based entirely around individuals. It is interesting to... read more
Cara Morton is a Senior Executive at Accenture, a global management consulting, technology services and outsourcing company with more than 223,000 people serving clients in more than 120 countries. In this In Her Shoes interview, Cara discusses: her role... read more
In writing my book, Business & Baby on Board, I’ve had the privilege to interview some amazing women who have combined their entrepreneurial traits with motherhood, so I thought I’d share some of the lessons we have in common.... read more
“’Tis the season to be jolly,” goes the famous carol and I suggest the same applies to our small business activities at this time of year. No, I’m not suggesting we turn Christmas into a cold, commercial transaction, but... read more
Blog about your passion. For some of you, your passion will be something in your business. However, if you have a passion for something else related to your business (such as direct mail advertising or Google AdWords), then you... read more
Melanie Kansil is the CEO and co-founder of Customer Underground, an online platform dedicated to helping customers share information and businesses engage with customers. In this In Her Shoes interview, Melanie shares: how businesses can now manage their client... read more
How to quickly propel your business beyond the competition If you’ve been let down by the undelivered promises of marketing, then new book, Launch by Michael Stelzner is for you. The book reveals a new way to grow your... read more
Do you know what cloud computing is? The recent Optus Digital survey found that over half of businesses owners didn’t, which is a shame since most businesses are already using cloud-computing services — without even realising it. Importantly for... read more
Innovation is what big companies do. And it’s what you need to do every day in your business if it is going to grow into something big and glorious! Most of us haven’t got the businesses we desire because... read more
