Awards are an incredible credibility builder (even if you don’t win!). And they’re a great way to get the word out about your business. We’ve compiled a list of 20 must-enter awards that are perfect for women business owners... read more
Do you often “second guess” yourself, thinking others know more than you do? Have you sat in a meeting and NOT put forward your brilliant idea in case everyone in the room finds out you don’t “deserve” to be... read more
Are you missing out on a vital business tool? Among the most valuable of all pieces of content we have as business owners is our customer stories in the form of case studies, client profiles and testimonials. Regardless, many... read more
When we ask women in our community what their top marketing priorities are right now, 45% rated email marketing as their number one priority. And 75% rated email marketing in their top three priorities. Now, to be effective with... read more
The average number of emails a person receives in the normal course of business each day is currently 122 (and rising). If you are not standing out and delivering value, your emails will be ignored. Today you need to... read more
One of the biggest challenges small business owners have is getting new customers. It can feel expensive, time consuming, confusing and just plain frustrating. But there IS a way you can grow your list, find MORE of your ideal customers and... read more
You could have the most amazing email in the world… … but if your subject line doesn’t entice people to open that email… … nobody is going to see it! Boosting your email open rates is one of THE... read more
For the past 19 years HerBusiness has recognised and profiled Australia’s leading female entrepreneurs through the Businesswomen’s Hall of Fame. Over that time, over 215 women have been inducted into the Hall of Fame – some quiet achievers; others... read more
Learn what a manifesto is, why some of the best manifesto examples come from the business world, and how to use a manifesto to very specifically separate you from the competition. This 5-tip guide will help you create an... read more
The Making It Webinar shares results of a 16-year review of 160 highly successful female entrepreneurs to reveal the one thing high achievers consistently do to stay focused and rise to the top – in any industry and in... read more
Getting clear on your ideal client is one of THE most important things you can do to improve the results of your marketing. And one of the best ways to get that clarity is to create a Client Avatar.... read more
In basic terms, the Content Octagon is a summary of the content “universe” as we see it. It sums up all the big things you need to think about to develop a holistic and effective content strategy. This guide... read more
