Social media is a new construct, and most people with an online presence haven’t given too much thought to what will happen to their profiles in the event of injury or death. If the worst happens, will loved ones... read more
Learn what a manifesto is, why some of the best manifesto examples come from the business world, and how to use a manifesto to very specifically separate you from the competition. This 5-tip guide will help you create an... read more
Click to download the interview Social media marketing is a new and rapidly-changing frontier, and businesses that can quickly interpret and respond to community feedback will be a big step ahead. Georgie Summerhayes is the CEO of BrandData, a... read more
Want to know how to invite your readers, customers, prospects or fans to happily create and share their content with you? This cheat sheet outlines 5 specific plans to get your audience sharing content with you, based around the... read more
Click to download the interview Suzi Dafnis and co-host Cat Matson are back together, after their South by Southwest adventures in Austin, Texas, to present Meerkat – the video streaming app that was the darling of the interactive festival.... read more
If courting investors Shark Tank-style sounds too far out of your comfort zone, crowdfunding could provide the funding injection you need without the nerve-wracking television appearance. Crowdfunding is when a large number of supporters (the crowd) contribute a small... read more
I joined Twitter a while ago but I must confess that it didn’t grab me. If I’m really honest I’d say that it left me quite confused. I didn’t understand how it worked and those short 140 character messages... read more
Too many businesses tick social media off their marketing ‘to do’ list, setting up snazzy-looking profiles and auto posting their latest blog post each week. But successful social media marketing is so much more than simply turning up and... read more
Click to download the interview Whether you’re trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Creating a professional, effective, and cohesive design... read more
A good webinar is one that has been well thought through and planned. A good plan starts when you narrow down and focus the message and desired outcomes of the webinar, schedule with enough time to market effectively and... read more
Click to download the interview The new era of social media marketing for your business is not only coming, it has already arrived. Mark Babbit of YouTern believes that the core premise of his new book A World Gone... read more
