Do you want to propose a business transaction to a person with whom you do not already have a working relationship? Are you more afraid of receiving a flat ‘No’ before they even hear your idea, than focused on... read more
Briefly tell us about your business and how you got started. Started in 1988 – just playing with an idea AND we developed a comprehensive business plan which we followed. We started Corban & Blair as a creative exercise... read more
Did you come back from the New Year break invigorated and inspired to make 2009 your best year yet? Have you just realised that it’s the beginning of April and you still haven’t done anything? Use these five quick... read more
If your company had exhausted all of its marketing dollars and could not spend anything else on lead generation, what could you and your colleagues do to create income? Client referrals – one of the highest sources of leads... read more
The penny-pinching, wheeling-and-dealing, bargain-hunting prospect. As a freelancer, dealing with this type of person is part of the territory. Unfortunately, this is a delicate situation, if you appear defensive you risk losing a sale or a later referral. If... read more
On of the highlights for me from South by South West’s Interactive festival this year was the keynote from Tony Hsieh, CEO of Zappos, a $1 billion dollar online business that sells shoes (and quite a few other things).... read more
For the past two decades many SMEs have been advised to adopt a ‘client-service’ model to build their business. On the surface, this sounds reasonable, but in reality, it might be sending those same SMEs broke. Today, probably more... read more
Chantelle Hodgson and Leonie Jackson have participated in the Australian Businesswomen’s Network MentorNet program. For more information on MentorNet, please click here. The Mentoree: Chantelle Hodgson, Mabuzi Why did you become a mentoree? To get guidance from a mentor.... read more
Describe your business to us and how you got the idea and put in into reality? My brother Con and I have been business partners for the past 24 years, buying bankrupt food businesses and turning them around or... read more
Here are 7 rules for creating headlines that sell – or that can at least buy you time so your customer reads your offer. Rule No. 1: Don’t try to be too clever Too often the temptation with a... read more
Who has been your biggest inspiration to you and why? My mum! She has survived in spite of enormous difficulties (I mean unspeakable!) and always taught me to reach for the stars. Her exact words were “Darling, I don’t care if... read more
Sophie Lui was born in the jungles of Cambodia during her family’s escape from the brutal Pol Pot regime. She grew up in a tiny apartment in Paris with her mother and brother, and migrated to Australia at age nine where she picked... read more
