Fifteen years ago, and amazed with what the internet could do, then secretary Aliza Sherman took on board the possibilities that the internet provided, used her computer skills and started to empower others through the use of technology. Aliza... read more
The most important thing you can do if you want to be successful at marketing your small business is to commit to it. Commit to investing in marketing (not just money, but time and attention). “What should I spend... read more
I’m a marketer, and I’m always looking to see what’s new and relevant to me and to my business. I’m also an avid reader. Whether it’s ebooks, paper books, audio books, I’m lapping up new content and information via... read more
I’m a marketer, and I’m always looking to see what’s new and relevant to me and to my business. I’m also an avid reader. Whether it’s ebooks, paper books, audio books, I’m lapping up new content and information via... read more
Leading up to the launch of a new site, I’m researching everything about the power of social media. Before I catapulted myself into the Twitterverse, I confess I cynically suspected it would be full of people updating me about... read more
Day 1 at the South by South West festival and Aussie Darren Rowse (@problogger and problogger.net) took the Day Stage to talk about his book (which is about to be released in 2nd edition) and gave some great tips... read more
Many people often think they need to establish a ‘formal’ mentoring relationship in order to receive the benefits. But I often find mentoring … and the benefits that come with it … can be a bit more organic. A... read more
Your brain is a powerhouse! It requires a large amount of fuel in order to keep it functioning at it’s peak all day long. Stress, poor diet, deadlines and a lack of fresh air can all compromise your brain... read more
Is coaching simply another modern buzzword or it is something worthwhile and enduring? Looking at the increasing number of individuals and organisations using coaching, is proof that it is an effective tool that is here to stay. Coaching is... read more
How often do we sit and think about how symbols, pictures and taglines affect our brand? Conversely how aware are we of the effect on us of our favourite brands’ symbols and other visual identity references? Are you a... read more
So you have waded your way through the interviewing and selection process and BINGO! You have found the perfect person for your role! They have the skills and experience and above all you think they make a great with... read more
As any new migrant will tell you, the inability to communicate effectively can get in the way of opportunity. No matter how clever you are, communication attempts can be thwarted by the lack of skill to communicate well and... read more
