Did you check your email more than once today? Have you checked your Facebook account in the last few days? I know I did! And I do on a regular basic, without prompting. In fact, I hate to think... read more
When you’ve decided to outsource copy or content for your business, the key to getting what you want from a writer is nailing the brief. And there are a few basic things that you’ll need to communicate in order... read more
Advice, there’s lots of it out there. Sometimes we’re looking for it and other times it’s thrust upon us whether we like it or not. Everyone seems to have an opinion, it is part of the human condition. Some... read more
Many seek flexibility in the workplace and choices such as casual, part-time, full-time or individual flexibility arrangements go some way to meeting this need. Another alternative is to abandon the traditional employee model altogether and become a “Contractor”. Employees... read more
and how to avoid falling into them Modern digital print now makes production of high quality small quantity book printing possible at very affordable prices. As a self publishing author, you can now choose to manage the editing, design... read more
Did you know that only 20% of businesses get their ‘pot of gold’ at the end of the rainbow when they sell? Most owners sell at the worst possible time, often when their business is not performing at the... read more
If you communicate in writing, then the appearance of your words on the page or screen will influence your success. A well-designed page or screen can help readers to appreciate your key message. In contrast, a poorly designed page... read more
How do you supercharge your marketing initiative to boost the awareness of an early stage business and grow its position as a recognised industry leader, take an old school brand to new school status or drive a mature brand... read more
Ahh, the warm glow of publishing a fantastic blog post. A post packed with so much helpful information you could charge for it! It should be going viral but you’re lucky to get a few shares on each social... read more
Cat Matson talks to Annabel Gurwitch who is an accomplished actress, comedian, author, writer for NPR and the NY times, as well as the author of I See You Made An Effort. In this humorous interview, Annabel asserts that... read more
Cat Matson keeps coming back to South by Southwest Interactive to have her mind broken, thinking shaken up. Both those things happened when she watched the keynote presentation by Martine Rothblatt. Cat interviewed Martine Rothblatt, author of Virtually Human: The... read more
Many business owners are so busy running their business they don’t take the time to delve into their numbers and unscramble them into meaningful figures. There are key areas which impact the profit and are often overlooked. 1. Gross... read more
