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191 – How to Stop Overgiving and Charge What You’re Worth

Planning, You

Personal Development Podcasts

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If you find yourself frequently cutting your prices, accepting lower fees, or spending a whole lot more time delivering a service than you’d planned… this episode is for you.

When you find yourself overdelivering, again and again, you can start to feel resentful because you’re putting in way too much time and effort for what you’re getting in return.

In this episode of the HerBusiness Podcast, we look at:

  • How to charge your worth confidently.
  • What to do if you find it easier to offer your ‘free stuff’ than to ask people to buy
  • How to stay ‘generous’ while you increase your prices
  • Why stuffing ‘more’ into your offers could be driving clients away
  • How to stop exchanging time for money (and what to do instead)
  • The problem with the ‘hourly rate’ business model
  • The big mistake I made for years that cost me hundreds of thousands of dollars
  • How much value to give in your free Facebook Groups, challenges and other ‘free’ promotions (and what to hold back)
  • Why adding people to your email list is burning a hole in your pocket
  • How the Buyers’ Journey guides your prospects from FREE to PAID
  • And a lot more.

Mentioned in This Episode:

  • The HerBusiness Network
  • How to Raise Your Prices podcast episode
  • How to Craft Offers that Sell podcast episode

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About the Host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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About herBusiness

Celebrating 29 Years in 2025!

HerBusiness is secret to your success, the accelerator for everything you do. HerBusiness will help you go further, faster with great women behind you. We know you can do it all, but you won’t have time to enjoy it.

We make everything easier with education, training, resources, mentoring and all the support you need to:

  • Grow your business
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  • Learn from world-leading role models and experts
  • Be inspired and encouraged through every stage of your growth, from the startup phase to established business and beyond
  • Create the business and life you love

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