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157 – In Tough Times – Communicate. Don’t Isolate.

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What to do with your communication when things get tough? That’s what this episode is about.

And, we’re doing something a little different. This episode includes highlights from an episode of my other show, Content Sells which I copresent with Marketing Expert Michelle Falzon.

This has been a really popular episode and I wanted to share it with you, our HerBusiness podcast listener.
Because it doesn’t have to be a global pandemic, like what we’re seeing now for times to get tough… all of us at one point or another are going to experience those difficult times.

Whether it’s a downturn in our industry, the loss of a big client that creates cash flow issues, a personal health crisis or issues with your team. Really, the list is endless of what CAN go wrong!

In this episode, Michelle and I answer the question “How do you get going and keep going when a crisis hits or a big challenge forces you to change the way you are operating?” Especially seeing as the tendency can be to isolate and shutdown… but this is the VERY time you need to be connecting and communicating with your audience!

 

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Learn more about Janie Rose and Petal and Rose

Here are some popular recent episodes:

  • Passion to Purpose
  • A case of the “I Don’t Want Tos”
  • The Art of Business: Creating a Business More Like You

 

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About the Host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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    author social links:

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About the Guests

Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

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    guest social links:

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Latest Episodes

  1. 309 – Are You Chasing the Wrong Clients? How to Get Aligned and Attract the Right Ones with Michelle Falzon
    22 May 2025

  2. 308 – Why Your Brilliant Ideas Are Still on Sticky Notes (and How to Finally Finish Them)
    15 May 2025

  3. 307 – Easy Time-Saving Business Automation Tips with Mandy Brasser
    08 May 2025

  4. 306 – Stop Spinning Your Wheels and Escape the Busy-ness Trap
    01 May 2025

  5. 305 – The Secret to Being Seen as the Go-To Expert in Your Field with Leesa Shannon
    24 April 2025

  6. 304 – Why Stories Sell: The Power of Storytelling to Get More Sales
    17 April 2025

  7. 303 – Create a Brand that Does the Selling for You with Naomi Gora
    10 April 2025

  8. 302 – Speed Up Sales: Overcoming Mindset Blocks That Slow Down Conversions
    03 April 2025

  9. 301 – Resilience, Burnout, and the Power of Self-Compassion – with Dr. Olivia Ong
    27 March 2025

  10. 300 – Celebrating 300 Episodes: Inspiring Insights from 5 Business Icons — Amy Porterfield, Marie Forleo, Danielle LaPorte, Kim Kiyosaki, and Gabby Bernstein
    20 March 2025

Listener Reviews

  • Highly relevant and informative. We are in the process of updating our website and so your episode Design Insights from a Successful Web Designer was tremendously helpful. It highlighted the importance of a number of website design and layout...
    - Frozen in Hobart

  • Chunks of ‘gold’ in every podcast. Having many years of marketing experience under my belt, it is easy to push aside learning content that relates to marketing in favour of other tasks. I am so glad I didn’t. This...
    - LollyMollyMe

  • This podcast really helps. I have been listening to these podcasts since they first came out and am finding them so helpful. If you need to know who your ideal clients are and how to figure that out, then...
    - Cathdev

  • A Podcast Full of Great Content!! I listen to a number of marketing podcasts as marketing has been a steep learning curve for me for a while now. The Content Sells Podcast is in a league of its own!...
    - can’treadfrench

  • This podcast really helps. This podcast is an absolute must for marketers and entrepreneurs wanting to supercharge their sales. Finally someone telling us how to make the most of all our hard work. Can’t wait to put these strategies...
    - joshmasters

About herBusiness

Celebrating 29 Years in 2025!

HerBusiness is secret to your success, the accelerator for everything you do. HerBusiness will help you go further, faster with great women behind you. We know you can do it all, but you won’t have time to enjoy it.

We make everything easier with education, training, resources, mentoring and all the support you need to:

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