If you’ve been posting on Instagram and wondering why the likes and views aren’t translating into sales, this episode is for you. My guests, Fiona Keary, CEO of Style Liberation, and Seona Roberts, crochet mentor and founder of the Hooked on Crochet Club, share their Instagram strategies.
They’ve tested, refined, and uncovered surprising tactics that drive engagement (and, most importantly, convert followers into paying clients!). Fiona reveals how she completely cut paid ads and grew her audience organically from 2K to 11K followers in just a few months. And, Seona shares with us how curiosity, teaching, and connection are the secret ingredients to keeping her audience engaged.
Here’s What You’ll Learn in the Episode:
- The unexpected content format that drove the most views and lead magnet downloads for Fiona (after 6 months of testing).
- How Seona uses visual hooks and curiosity to keep her audience engaged.
- The journey from engagement to conversion and what it really takes to turn followers into paying customers.
- How to create content that pinpoints pain points and positions you and your services as the solution.
- The know, like, and trust factor (and why nurturing your audience is key).
- Personal advice from a stylist on how to show up confidently on camera and feel great doing it.
- How to balance stories, reels, carousels, and posts (and how to manage the scheduling of everything).
- Discover the turning point when Fiona and Seona both realised Instagram was more than just a visibility tool… it could drive real revenue
- How Fiona went from spending $1K–$2K a month on ads to ZERO – and having completely organic growth, and why it worked.
Do you want to pack smarter and lighter and still have lots of outfit options?
Sure, we could give you a list, but one size does not fit all when it comes to packing. We’ll share how to choose your foundation pieces, the #1piece3ways rule and how to get away with packing just two pairs of shoes.
Learn to Crochet with Confidence!
The key to crocheting with confidence is to learn all of the foundations first. Our FREE eBOOK covers everything you need to start your crochet journey. Now available in both LEFT and RIGHT Handed!
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