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294 – Benefits of a Focused Product Range — Why More Products Could Mean More Problems

Sales & Marketing, Growth Zones

Personal Development Podcasts

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Up until a few years ago, I was caught in a trap that so many business owners fall into — selling too many products. I thought the more I offered, the better. But instead, I was overwhelmed, our team was stretched too thin, and our customers were confused about what to choose.

In this episode, I take you behind the scenes of how I went from selling hundreds of products to just five — and why simplifying your offers can actually help you make more money, increase customer clarity, and streamline your operations.

Here’s What You’ll Learn in the Episode: 

  • Why having too many products confuses your customers and slows down growth
  • How cutting back on offers can actually increase revenue and improve operations
  • What going from hundreds of products, to just a HANDFUL, taught me about what really matters.
  • The power of a “marketing runway” to create strategic, high-impact launches
  • How Apple’s streamlined product approach can work for your business
  • How to create a clear product ecosystem where one offer naturally leads to the next

By the end of this episode, you’ll know how to simplify your offers, increase profitability, and design a business model that TRULY aligns with you.

 


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Mentioned in This Episode:

  • HerBusiness Network
  • The Profitable Business Workshop
  • Predictable Profits by Stu McLaren
  • The Marketing Runway (check out this podcast episode)

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About the Host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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