If you’ve ever felt like your marketing is almost working — but not quite clicking — it might not be your funnel, your content, or your offer that’s the problem.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon explore a different perspective:
What if you’re attracting the wrong leads?
Because when the wrong people are entering your marketing ecosystem, it doesn’t matter how well-designed your strategy is — your content won’t convert, your sales conversations will feel heavy, and your offers won’t land.
Listen to This Episode to Hear More About:
- The 3-part fix for getting leads who actually want to buy from you—starting now.
- The unspoken cost of wrong-fit leads: It’s not just wasted ad spend—it’s the silent killer of momentum and confidence.
- 7 powerful themes that reveal whether your current leads are a poor fit.
- The important question you need to ask as soon as you get invited to speak at an event, conference or on a podcast (and why ignoring this could fill your list with leads that will NEVER buy from you).
- Is your “freebie” secretly repelling buyers? The counterintuitive reason some lead magnets are working against you.
- Feeling exhausted by your clients? This quiet signal says you’re marketing to the wrong people.
- The “chaotic list” effect that makes it almost impossible for your offers to convert.
- The real reason you’re second-guessing everything.
- The marketing shift that filters out tyre-kickers—without sounding salesy or pushy.
- What if you’ve outgrown your audience? Here’s what to do when the clients you’re attracting don’t match who you are now.
- The telltale signs your audience is too scattered—and why it’s sabotaging your content (and your confidence).
- Is your content attracting… or qualifying? The subtle shift that makes marketing easier—and more effective.
- And so much more…
Also Mentioned in This Episode:
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Episode 4: Finding Your Marketing Mountain
Episode 67: Client Avatar Interviews — Why You Need Them and How to Do Them
Episode 256: How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
Evelina Kagan – High-conversion copywriter helping fashion entrepreneurs make more money with content.
Website: https://www.evelinakreative.com/
Angela Counsel – Naturopath and menopause expert.
Website: https://angelacounsel.com/
Alison Vidotto – CEO of Vidotto Group
We’d love to hear from you!
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