00:00 / -00:00

Back to Podcast

375

 – How to Get Clear on What You Really Want in Business and Life, with Bonnie Wan

users

Hosted by HerBusiness

On air:

20 August 2026

Get clear on what you really want in business and life, with Bonnie Wan.

Most of us are never taught, as business owners, to define what “success” really means. We hear other people’s interpretations. We see examples before us.

We’re trained to just chase the next milestone, to meet everyone else’s expectations, to build our businesses from the outside in… And then, when we reach the top — we wonder why the view feels strangely empty.

In this episode of the HerBusiness Podcast, Suzi Dafnis sits down with brand strategist and author Bonnie Wan to talk about a different way to get clear on what you REALLY want in business and life. Bonnie explores what a Life Brief is, and how you can turn the same clarifying lens companies use on their strategies inward, onto your own life and leadership style.

Bonnie Wan has spent three decades distilling global brands down to their essence. And she calls it ‘atomic clarity’. During this episode, she shows how that same clarity is essential for women to incorporate into their own journeys in business — in how you lead, what you say yes and no to, and how you define success on your own terms rather than following a script written by someone else.

What You’ll Discover in Episode 375: How to Get Clear on What You Really Want in Business and Life, with Bonnie Wan

  • What a “Life Brief” is, and why getting clear on what you really want is an act of leadership, not a luxury only some business owners get
  • The difference between execution and vision, and what stepping into leadership actually asks of you
  • What leading from the inside out means (and why it makes your business stand out, instead of blending in with your competition)
  • How to notice your “gripping issues” — the questions that surface in the shower, or on your drive home — and why you should really start listening to them
  • The real distinction between knowledge and knowing… and why the answers you’re looking for are usually behind the questions you’ve been avoiding
  • How to redefine success without burning down everything you’ve built
  • The single most reliable compass you can have… and how to identify when something lights you up
  • How to get clarity and a definition of what you really want in business… and in life

About Bonnie Wan, Author of The Life Brief

Bonnie Wan is the creator and author of The Life Brief, a practice that helps people navigate life’s big decisions with clarity, creativity, and courage. The Life Brief applies the art and science of brand strategy to how we live our lives — and helps define what you really want out of business and life. A 30-year career brand strategist turned life strategist, Bonnie helps some of the world’s most iconic companies innovate from a place of purpose and guides everyday people on living with greater intention and imagination. She has been named Chief Strategy Officer of the Year, one of 100 Women to KNOW in America, and an Eames Institute’s Curious 100.

Mentioned in this Episode:

Liked Episode 375: How to Get Clear on What You Really Want in Business and Life, with Bonnie Wan

Check out these recent episodes:

Subscribe to the HerBusiness podcast:

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Apple Podcasts SPOTIFY

About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

view full profile

On social:

Facebook
Linkedin

About the guest(s)

Bonnie Wan

Bonnie Wan

VIEW FULL PROFILE
On social:
Linkedin