5 Ways to Build a Stronger Connection with Your Customers

Podcasts

, ,

Subscribe

As our market gets more sophisticated and we see more and more of our competitors stepping into content marketing strategies, there’s one area that will really help set you apart and that is the level of CONNECTION you are able to create with your ideal customers through your content.

How do you create a strong connection with your customer and prospects so they buy from you in the first place… and then keep coming back to buy from you again and again?

In this episode, your hosts Suzi Dafnis and Michelle Falzon are going to focus on five ways you can build a stronger connection with YOUR customers.

Listen to this episode to hear more about:

  • The one thing you need to put at the centre of all your communications that will GUARANTEE connection
  • The 3 clues that you’re creating powerful connections with your customers
  • Five tips for creating stronger connections in all your customer contact points
  • How to use client interviews and surveys to bring customers closer to you
  • Why your failure to segment your email list will be driving a wedge between you and your best customers (and what you can do about it)
  • How a fashion stylist is using a Facebook Group to create more connection with her audience (and why they are loving it)
  • Clever ways to acknowledge “milestone moments”
  • How to get emotional in your content without coming on too strong (and why being more emotive will create stronger bonds with your customers)

Also mentioned in this episode:

 

ep80-content-sells-free

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...