Webinars are great sources of information that can be repurposed into a multitude of different digital assets to help drive traffic to your business long after the original post. Here are a few simple ways to extend the lifespan... read more
Have you ever been in a situation where part of you wants to move forward, and part of you is holding you back? It might be business or financial, you want to create more wealth, step out, invest,... read more
“Once you have a public Google+ profile it becomes your online identity. It is important that you make a ‘digital brand’ that you are proud of.” Google+ is Google’s social media platform and is the second largest social media... read more
Newsletters are a great way to keep customers interested in what’s happening with your business and what products or events are coming up. However, many small businesses find it difficult to come up with new and interesting content week... read more
Cloud accounting is coming of age with more and more of the software companies providing online solutions. The original cloud providers, like Xero, listed many benefits which differentiated the cloud solutions from the mainstream desktop accounting software. The benefits... read more
“When the majority of your newsletter content is valuable and super-helpful, no one begrudges you a bit of cheerleading for your own business.” Newsletters are a vital part of business communication. They are a direct link between a company... read more
Running a business or building a career can be tough, the challenges can often take us by surprise and knock us flat. We can all think of tough times that we’ve faced, or are facing, it seems insurmountable when... read more
“Circles are one of the ways to connect with people on Google+ and they are one of the hardest things to get used to on this platform. But once you understand how it works, it’s actually a fantastic system.”... read more
Do you go to meetings with potential customers and come away thinking … great meeting, but what next? That’s because many people don’t want to come across as being pushy, so they don’t have an agenda. The truth is... read more
“Presentation is an essential element when creating a great webinar.” Ken Burgin, the creator of hospitality resource website profitablehospitality.com, recently spoke to the Australian Businesswomen’s Network about the importance of presentation in webinars and how to get the basics... read more
If you want to reach your community on Facebook, you need to cough up some cash, but you don’t need to spend as much as Facebook would have you believe and if you leave the Boost button well alone,... read more
Use a marketing dashboard to get the most from every dollar you spend on marketing. Is your marketing budget attracting a healthy return on investment (ROI)? When it comes to marketing, it’s all about the results: you need to... read more
Join award-winning entrepreneur and CEO Suzi Dafnis at the Profitable Business Workshop for Coaches and Consultants on 1 October.
