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 – How to Live a Life More Fabulous

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In this episode of herBusiness, Suzi Dafnis interviews Bahar Etminan, founder of RESCU Publishing and author of Rescu Me: The Makeover Guide for a Life More Fabulous. Bahar shares some of the key secrets of her success over the years – finding and engaging with fantastic mentors for both technical and emotional support, mindfulness, balancing parenthood with entrepreneurship, and more – and talks about the inception and production of the book.

Listen to this episode to hear more about:

  • Finding mentors as an entrepreneur
  • Neuro-linguistic programming
  • Affirmations and meditation
  • Effective goal-setting and goal inventories
  • Advice for fast-growth periods

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Bahar Etminan

Bahar Etminan

At 24, Bahar Etminan was headhunted by FJ Benjamin — former leading importer and distributor of Luxury Brands — and joined the company as National Sale and Marketing Manager for Gucci Timepieces. Within one year, Bahar was promoted to General Manager of BMI — a wholly-owned subsidiary of FJ Benjamin — where she reigned over the entire portfolio for the Luxury Timepieces Division: Gucci, Hugo Boss, Bell & Ross, Fendi, Swiss Army and Movado. At 27, she became the youngest-ever Brand General Manager for Bobbi Brown and Origins. And at 28, she moved to Paris to source products for the launch of her own beauty distributor, Brandmakers. Just after her 30th birthday, Bahar created Australia’s first e-commerce store for cosmetics, anchoring herself as an online media visionary. In just a few short years, RESCU evolved from an e-commerce store into a pure publishing lifestyle empire — with over 45,000 subscribers and 18,000 social media followerr, and some of the hottest celebrity experts in the nation.

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