Today’s economic climate demands that companies have a strong brand base in the fierce competition for consumer dollars. Many companies lack a solid brand that stands out from the crowd. Public Relations veteran consultant Craig Badings explores the concept of a brand and the importance of thought leadership in his book Brand Stand: Seven Steps to Thought Leadership. Craig discusses some of the hard questions he asks leaders:
- What does your brand stand for?
- Do you have an original point of view?
- Does your brand hold a position that differentiates you from your competitors?
We’ll look at Craig’s step-by-step process to a thought leadership position and how to take it to market in this webinar, Thought Leadership.
Premium Members watch for free. Learn more about the benefits of Premium Membership.
- Thought Leadership
- Price: $59 (Login for Premium Member Discount)
- Venue: On-Demand