Today’s economic climate demands that companies have a strong brand base in the fierce competition for consumer dollars. Many companies lack a solid brand that stands out from the crowd. Public Relations veteran consultant Craig Badings explores the concept of a brand and the importance of thought leadership in his book Brand Stand: Seven Steps to Thought Leadership. Craig discusses some of the hard questions he asks leaders:

  • What does your brand stand for?
  • Do you have an original point of view?
  • Does your brand hold a position that differentiates you from your competitors?

We’ll look at Craig’s step-by-step process to a thought leadership position and how to take it to market in this webinar, Thought Leadership.


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Event Details

  • Thought Leadership
  • Price: $59 (Login for Premium Member Discount)
  • Venue: On-Demand

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About the Guest

Craig has over 20 years experience advising major corporations and senior executives in Australia and South Africa, providing counsel on thought leadership, issues and crisis management, media relations and profile management across the financial and professional services, biotech, property, FMCG, telecoms, IT and government sectors. He is the author of...