This week I had the opportunity to be part of a panel on social media at the CEBIT conference in Sydney. It’s a privilege and honour to be invited to address a smart group of businesspeople and one that... read more
A social entrepreneur can be described as someone who recognises a social problem and uses business skills to make social change. Natalie Isaacs is a mother of four with a deep concern about the world her children are inheriting.... read more
AWeber is an email marketing software provider out of the United States. We started to use aWeber at the Australian Businesswomen’s Network in mid-2009 and it’s become a key tool through which we manage our lead generation campaigns and... read more
Running our own business means we wear several different hats. One day we are strategising our business plans. The next we are busy developing our business or devising innovative marketing campaigns, sometimes networking. And, on other days when... read more
Why do you do what you do? I’m sure you’ve asked yourself the question, or had it asked of you. I recently had the opportunity to be introspective for just a few minutes and to look at this question... read more
Why do you do what you do? I’m sure you’ve asked yourself the question, or had it asked of you. I recently had the opportunity to be introspective for just a few minutes and to look at this question... read more
Fifteen years ago, and amazed with what the internet could do, then secretary Aliza Sherman took on board the possibilities that the internet provided, used her computer skills and started to empower others through the use of technology. Aliza... read more
The most important thing you can do if you want to be successful at marketing your small business is to commit to it. Commit to investing in marketing (not just money, but time and attention). “What should I spend... read more
Leading up to the launch of a new site, I’m researching everything about the power of social media. Before I catapulted myself into the Twitterverse, I confess I cynically suspected it would be full of people updating me about... read more
Technology has transformed the marketing landscape, impacting product design, customers’ search and purchase behaviour, and marketing communication. Technology also provides a multitude of exciting opportunities for business. Here are three: Technology Impact # 1: Types of products and services... read more
I have good news for me and for you. Phil Ruthven who has spent decades charting the growth and change in Australian business says that 2010 is going to be a “very, very good year for entrepreneurs, no question.” Fantastic!... read more
There have been a few alarming reports of late regarding the shock in store for small to medium-sized business this year. Apparently fewer than half of Australia’s small businesses are adequately prepared to deal with the further round of... read more
Join award-winning entrepreneur and CEO Suzi Dafnis at the Profitable Business Workshop on 14 November.
