At Sustainable Marketing, we use Google Analytics to measure the performance of both online and offline marketing. This tool allows us to progressively improve the performance of clients’ marketing, optimise marketing budgets and achieve more with less! 1. Analyse... read more
HerBusiness has just launched a new podcast series – Social Media for Small Business. This fortnightly series features social media tips, news, interviews and provides how-to’s to help small businesses engage in social media. “Many small-business owners are strapped for... read more
© peitrozuco.com The recent passing of Steve Jobs, the inventor and entrepreneur behind Apple and Pixar, at the tender age of 56 reminds us not just how young computer technology, but also how much an individual can change... read more
Two weeks ago, I had the wonderful opportunity to work with Guy Kawasaki for the second time. The first time was two months ago when he was my guest on BOOKED for Lunch, a webinar series that features the... read more
An ability to prevent or easily deal with conflict makes for a more enjoyable, less stressful and more successful work and life experience. The upcoming second edition of New York Times best seller, Crucial Conversations has inspired a fresh... read more
Have you joined Twitter recently, but can’t make heads or tails of it? Don’t worry – you are not alone. 60% of Twitter users abandon their account after one month. Twitter is still a growing social media platform and... read more
How’s your professional image? Does it convey a true sense of your talent and expertise? Or does it distract potential customers/employers and undermine the impression you make? Whether you’re looking for more customers, a promotion or a new career, you need... read more
HerBusiness member Tina Tower, owner of Begin Bright early learning centres, had the opportunity to test drive the new Ford Focus for a week and tell us how it fit her life as a mum of two and a business... read more
When negotiating a new job, everyone wants the highest salary they can get. But I have seen some employees do a terrible job negotiating. Many people simply accept whatever salary offer is given. And employees who want more usually... read more
In developing and managing your personal brand, the most basic marketing principles apply. In today’s job-hunting environment, the most successful job-seekers are those who understand the value of marketing and apply to themselves those principles that companies have used for... read more
Today, I’m writing about something that affects all women working for Australian employers – the gendered pay gap that affects every Australian occupation, sector and industry. While this inequity has been evident for as long as I can remember,... read more
Suzi Dafnis, CEO of HerBusiness was recently interviewed for an article on brw.com.au. Read the full article on BRW – Harness the Emotion – here. Suzi, along with other entrepreneurs, shares her tsuzop tips for minimising fear when starting a... read more
