There has been much written on the ‘Y generation and their approach to work, both good and bad! The key differentiating factor for me, between the new generation of managers and leaders and their predecessors, including myself, is that... read more
10 tips to a more organised and successful, recruitment project When I meet with clients who typically manage their recruitment processes in house, there is typically one common factor which affects their ability to manage a successful and efficient... read more
Building this culture, this underlying feeling, buzz, atmosphere, that is so hard to replicate, is integral to building your brand and attracting your ideal customers. Building your small business should start with you. It has to. Understanding you and... read more
You’ve probably seen the Youtube video… schoolboy Ritchard Gale prances around Casey Heynes, punching his face while other kids cheer. After eight years of almost daily bullying (by many children), Casey snaps and body slams his tormentor on the... read more
I’ve recently returned from Austin, Texas, having attended the world’s largest Interactive Media conference, South by South West. There’s no doubt, based on the presentations by the world’s marketing and interactive media EXPERTS, that social media platforms are here... read more
David Meerman Scott (coauthor of numerous marketing bestsellers including “New Rules for Marketing & PR“) was at South By South West Interactive giving a talk about his book, Marketing Lessons from the Grateful Dead. In this brief clip he... read more
Valerie Khoo of the Sydney Writers’ Centre attended South by South West (SXSW) to look at what ideas she can share with her customers and also implement in her own business. In this video she shares: some of the... read more
Lara Solomon of Social Rabbit (which provides social media and client engagement training) and Steps Learning attended South by South West to meet new people and to access the great speaker line-up. In this interview we discuss the themes... read more
When is supporting a cause really only supporting you and your brand? When done authentically, social enterprise has a powerful social impact. Some businesses contribute because that is their key driver. However, when a social initiative is done (or could... read more
On Day 4 of South by South West, Cat Matson (Alito) and Suzi Dafnis (Australian Businesswomen’s Network) talked about the journey so far at this year’s conference, including: Can companies outsource their social media? When does it work and... read more
Do you get the most from your survey? Doing a survey is only part of the process. Most businesses believe they don’t get value from doing a survey because they don’t action it properly. Here is a guide on... read more
Have you done an annual (p)review of your business this year yet? Holidays give us a breathing space where we can take a step out of our business and really see it clearly from the outside. I’ve been running... read more
