Click here to download this episode. There are many reasons why it’s important for small businesses to have a presence on Google+. Edmund Pelgen, head of Search Engine Optimisation for digital agency Traffika, explains why Google+ is much,... read more
You’ve had the great business idea and you’re ready to take the plunge into starting a new small business. But what next? In the spirit of Startup Month, you’ll find below a range of government resources available to small... read more
You’ve had the great business idea and you’re ready to take the plunge into starting a new small business. But what next? In the spirit of Startup Month, you’ll find below a range of government resources available to small... read more
Marketing is hard, let alone when you’re a start-up. When I decided to take the leap-of-faith, my family and friends asked: “How are you going to get clients?” I joked back: “I better know, I’m a marketer!” But knowing... read more
I recently assisted a client to write a business plan for a start-up business. The client was applying to become the Australian distributor for a US brand of very high end sporting equipment. The US parent company had requested... read more
Today’s Blogging Strategies for Small Business webinar launched the new Social Media for Small Business webinar series, presented by the Australian Businesswomen’s Network. Small business owners from all over the country tuned in to hear from experienced bloggers Jeff... read more
I’ve already explained how your homepage is your most important page when it comes to conversions. It really makes or breaks whether your website is a killer converter or if it’s a digital lemon. Then comes the ‘about us’... read more
Diversity Council Australia (DCA) research released today found that women aged 45 years plus represent a sizeable and growing segment of the labour force – but Australian organisations are failing to fully harness their skills and talents. According to... read more
I’ve already explained how your homepage is your most important page when it comes to conversions. It really makes or breaks whether your website is a killer converter or if it’s a digital lemon. Then comes the ‘about us’... read more
Being organised can make all the difference to the success of your new venture. It doesn’t matter how fast your market is growing or how accomplished your talents are. If you don’t organise yourself, then it becomes easy to... read more
Operating a small business can be hard, but the motivation and passion that Eleni Mitakos brings to Galmatic, turns work into fun. Galmatic runs interactive car care workshops and defensive driving courses for women. The company teaches classes throughout... read more
This week, we feature three creative female industry leaders who are presenting as part of Vivid Sydney – Ideas. These businesswomen are part of a world-class program of free and ticketed talks to be held across Sydney from 24... read more
