So, you’ve been trying to make your product new and exciting, and haven’t seen the results you’ve been looking for. You start wondering what you’re doing wrong. Is it the marketing? Is your product exciting enough? Are your competitors... read more
Click here to download this episode. Emily Bennington is the author of, Who Says It’s a Man’s World: The Girls’ Guide to Corporate Domination and is the founder of AWAKE EXEC mindful leadership coaching for women. It’s no... read more
Australasian Corporate Accommodation (ACA) began when founder Kay Barney began offering fully furnished, executive quality accommodation for corporate clients in Sydney and Melbourne. Australasian Corporate Accommodation is now a successful outsourcing services company with a turn over well in excess... read more
The Australian Businesswomen’s Network’s Community Director, Suzi Dafnis has been featured in News.com.au’s, “Declining eye contact hitting companies bottom line”, on 31 May 2013. A new study conducted by a Texas communications/analytics company, Qualified Impressions, found that in an... read more
Although most businesses believe public relations is important, PR is still an obscure concept for many. The question often asked is: how will public relations help me take my business to the next level? Here are my top... read more
Twitter is one of my favourite social media marketing platforms. How I’ve developed business relationships via 140 character, bit-size chats is a little staggering, but I have. Maybe it’s the fact we have to think mindfully about what we... read more
Are you starting a small business? Growing a small business? Or, looking to better manage your small business? The, new, free How I Got Started eBook is now available and includes guidance, advice and small business tips from 24... read more
It’s that time of the year when businesses take a long, hard look at their accounts and evaluate the success of the financial year that is ending. The transition from one financial year to another offers a good opportunity... read more
Business is stressful. Perhaps you’re nursing an injury or ill health. Or, the culmination of life’s pressures just has you feeling less than your best self. Sure. You want to be happy, but perhaps you’ve got so much going... read more
Sales, profit and cash are key issues in management. If you get these working, you’re well on your way to a sustainable business with capacity to grow. Most people focus on sales. I’ll begin with profit! The reason is,... read more
Click here to download this episode. Christena Singh from Sensis is the author of the Yellow Social Media Report. The 2013 Yellow Social Media Report covers the full spectrum of the social media environment in Australia and reveals... read more
If you don’t work in the marketing industry, the terms Promotional Marketing, Brand Activation and Experiential Marketing can seem daunting. This is where I hope to shed some light. As business owners, we often have to wear many different... read more
