Understanding the finances in your company is important for any small business owner – regardless if you’re a ‘numbers person’ or not. I’m not a natural ‘numbers’ person but I’ve trained myself to be on top of this very... read more
Many companies respect the high-tech and consumer electronics industries that, as demand continues to build, come under intense time and cost pressure. In recent years, many financial and accounting sectors have latched onto the latest technologies to update their... read more
We often hear about the differences between a Manager and a Leader. Usually with the leader highlighted as more positive than a manager. The truth of the matter is that we need both skill sets, especially when we are... read more
Teleworking used to be telecommuting. Simply, it means working from home regularly. A self-employed person working from home is not described as telecommuting because of the two factors a) it’s just them in the business and b) home is... read more
Great selling is helping people buy. If you can think about sales and selling as helping people buy, you will be happier to do it! The next step then is knowing how to do it! Here is a Simple... read more
Starting a new business can be expensive. One of the main concerns small-business owners have is how to juggle costs and income – especially when you’re new and still finding your way. You can wonder just how long it’ll... read more
“Where there is no vision, the people perish.” –Proverbs 29:18 Imagine if Abraham Lincoln, Martin Luther King, Jr., or Mother Teresa of Calcutta had been unable to effectively communicate their vision. What a different world this would be. Great... read more
There’s a Masterchef contestant that should have you on your toes – not just for your cooking but marketing your business! Masterchef Australia has just wrapped up it’s sixth season. I’ve watched all seasons and knowing the ratings’ decline... read more
Location-based engagement with businesses is an incredible (and incredibly powerful) aspect of mobile marketing. While there are great apps like foursquare, and Facebook Places that allow geographical ‘tagging’ of businesses in posts and photos, there are other ways to use... read more
I’ve seen a funny cartoon doing the rounds on Facebook that shows someone in the 1990s being thrilled to receive an email, while their friend is overwhelmed with a pile of snail mail. Then the same characters are reversed... read more
In this article, Lauri Lassila shares crucial SMS and MMS marketing tips and explains how to craft compelling offers. Create a Genuine Value Offering Your customers need to feel that they are getting something that others aren’t when... read more
Social media is a standard component of modern day marketing but it can feel a bit like talking to an empty room when you start out. Then you start rocking it and you’ve built a community around your business.... read more
