Click to download this episode. Social media is a valuable tool for any business. Many small business owners don’t realise how valuable Google+ can be along with other social media platforms, such as Twitter, LinkedIn, and Facebook. In a... read more
You are loving your new website, it looks great and you just want to get it up! However, here are two very important things to consider before you sign it off – 1. Your site will now be available... read more
Hello, my name is…. Imagine all the About pages you’ve ever read. Give them a name and a face, and attach each one to a body. Now put them in a room and imagine you’re going to network with... read more
Under the work health and safety (WHS) laws, a person conducting a business or undertaking, has a duty of care to provide a safe and healthy place of work for all employees and any person who contributes something towards... read more
I just came across an article I wrote for a business magazine in 2004 about how Michelle Bridges was undertaking a PR campaign to raise her profile. At the time, Michelle was doing fitness segments for a morning television... read more
Most of us know what the acronym or abbreviation WWW stands for, in today’s internet world it of course stands for the World Wide Web. I, however have another meaning for WWW – it means Women Without Wills. In... read more
Even when business is booming, it’s essential to keep innovating and foster a culture that embraces change and creativity. Processes that work just fine can become obsolete almost overnight due to competitive disruption. Aim to be the disruptor, not... read more
I’ve lost count of the number of times a client has asked us to ‘work our magic’ on some copy for them. I think this speaks volumes about the mystery surrounding how copy works and what goes into producing... read more
So many businesses these days figure that they don’t need to worry about talking to us or providing customer service, because we don’t expect it any more. They are wrong! Think about your best experience in business and invariably... read more
When I talk to clients, I often ask “Do you send out the Fair Work Information Statement?” and, admittedly, many of them look at me blankly. I then let them know that they have a legal obligation to send... read more
So many businesses these days figure that they don’t need to worry about talking to us or providing customer service because we don’t expect it any more. They are wrong! Think about your best experience in business and invariably... read more
Once a male-dominated industry, the auto industry has undergone a sex change. In recent years, the stereotypes against having women in the auto industry have been changing worldwide. Women are now regularly joining careers in areas such as automotive... read more
