Last week marketer John Jantsch joined a live audience with HerBusiness to discuss his latest book, Duct Tape Selling – Think Like a Marketer, Sell Like a Superstar. During the interview with HerBusiness’s Suzi Dafnis, he explained that: the... read more
Understanding who your competition is and how you fare against them is an insight that can only but help any business owner. And with my smart business tips, you will be able to gain this information by bringing out... read more
Effective copywriting (the kind that motivates the action you want) is created in stages. 1) First, you brain dump and brainstorm. This is when you get information onto paper and turn it into meaningful knowledge. 2) Then, you write.... read more
We live in an exciting and dynamic era for business. Technology is constantly evolving to improve communication and efficiency in managing customer portfolios, allowing businesses to manage more portfolios simultaneously and get work done faster and smarter. But as... read more
As entrepreneurs and go-getter businesswomen, life is busy and if you don’t have the expertise or the budget to focus on your marketing then you may be losing business, missing opportunities or becoming obsolete. Marketing channels, techniques, ideas and... read more
Marketing strategy is a vital ingredient when working on your marketing plan and tactics. Deciding what you will do as part of the marketing for your business is not necessarily difficult. Marketing is not new; there are thousands... read more
This week while judging a selection of entries for the 2014 AusMumpreneur Awards I was struck by something I’ve considered before, but had never thought about seriously: women business owners don’t back themselves. The last question of the 11... read more
The world has gone mobile! More and more people now use their smart phones to search for things on-the-go rather than sitting in front of computers at home or in the office. Each day, over 650,000 Android phones are... read more
After you have done all the hard work preparing your resume, applying for the job, researching the company thoroughly and then completing a fantastically good interview, don’t just leave it and hope for the best! Give yourself the best... read more
As people become more familiar with social media, they can use this ‘free’ form of marketing to generate awareness for their business. I put ‘free’ in inverted commas because it does have a cost – your time. I have... read more
Noe Munoz started working at Early Childhood Australia by chance, as a part time job whilst she studied. Now, she is their Social Media and Marketing Officer. In this role, she creates and schedules content for social media sites,... read more
Understanding the finances in your company is important for any small business owner – regardless if you’re a ‘numbers person’ or not. I’m not a natural ‘numbers’ person but I’ve trained myself to be on top of this very... read more
