Click here to download this episode. Effective copywriting is essential to any marketing activity, but when your message is contained to 140 characters, it becomes even trickier… and even more vital. Guest speaker Belinda Weaver of Copywrite Matters joins... read more
Over the weekend, many would have been shocked and dismayed to discover that songstress, Whitney Houston, had passed away. It has been said that this talented woman inspired a whole generation of artists. One of the most popular ways... read more
If you’re in small business, chances are you need to become a publisher to survive online. The way people buy these days has changed dramatically. Your buyers seek out information when they want and how they want, whether you... read more
Over the last few years, there has been a plethora of research studies carried out on the effectiveness of video on business websites. They all point to one conclusion: video is now a must have tool for any business... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Suzanne Bates, an executive coach and bestselling business book author. Listen to this... read more
Crowdsourcing, or “sourcing your crowd” for input and solutions, is a great way to engage your audience and invite customers to co-create products and services. For example, we have a webinar series called BOOKED for Lunch where once a... read more
Click here to download this episode. According to Valerie Khoo of the Sydney Writers’ Centre, storytelling can inspire, sell and motivate people into action. Listen to this Social Media for Small Business interview with Valerie Khoo to learn:... read more
If social networking is the new frontier of small business, then Facebook must surely be the wagon that gets us there. However, showing up and staking a claim isn’t enough; you’ve got to work that claim to unearth any... read more
Everyone talks about the benefits of social media. You can get Google juice. You can build your reputation. You can position yourself as an expert in your field. But the prospect of producing all that social media content can... read more
Claire Hatton is the Industry Leader for Travel, Government and Local Business at Google Australia/NZ. In this In Her Shoes interview, Claire discusses: the benefits of moving online for small business the importance of optimising online opportunities tools that... read more
I often speak with small business owners about the value in using social media and some of them respond with social media myths, stories that are just not true. These myths are an unnecessary obstruction that prevents them from... read more
7 minutes isn’t a terribly long time. You could make a cup of tea, return a phone call or enjoy a quick walk around the block. But what if I told you that in just 420 seconds you could... read more
