Shoes of Prey, managed by Jodie Fox, is a website where women can design their own shoes. The company has a huge online and social presence with over 83,100 Facebook fans and 3,900 Twitter followers. So how does Jodie... read more
As Conference Managers, we are often asked whether we use Facebook Ads to promote our events and more importantly, whether they work! This short article captures some of our learning in marketing, both B2B and B2C events, through Facebook... read more
How do you get started in social media and what is it best used for? Social media is more than just a buzzword. It’s how we engage with friends, but can also be how we find new jobs, clients,... read more
Click here to download this episode. Is social media optimisation limited to boosting our marketing and brand building? This episode looks at the three things smart businesses are focused on for optimisation results. Mentioned in episode: 4 Winning Strategies... read more
Click here to download this episode. As more and more business communication is conducted via social media platforms, many employers worry about the risks. Listen to this Social Media for Small Business interview with Peta Ellis to learn:... read more
Many small business owners are sceptical about using social media as part of a marketing strategy for their business. This is predominantly due to fear of the unknown and really understanding the power of social media and its potential... read more
Sometimes, things move very quickly in the world of social media. Just over a week ago, my co-host Cat Matson and I recorded an episode of Social Media for Small Business on the popular photo sharing application, Instagram. I’ve... read more
I’m a fan of real-time communication. Synchronistic communication refers to live communication through social media.And, unlike a Facebook post or blog comments where someone can add a response that I will see later, synchronistic communications with social platforms allow... read more
If Facebook Advertising is a targeted way to reach new customers, then what makes a Facebook advertisement effective? Join us on when Victoria Gibson, FB Ad Queen is our guest on the Masterclass: Creating Effective Facebook Ads. In this... read more
Click here to download this episode. As image sharing apps and platforms explode into the social media space, how can small businesses harness the power of good old-fashioned photo sharing? Listen to this Social Media for Small Business... read more
Things change. Contracts come to an end, great TV shows get cancelled, your kids go to university. Hey, that’s life! But for a small business, placing your bets on a single resource means that any drop of change can... read more
With more than 845 million people on Facebook – more than half of whom visit daily – having a Facebook page for your business is a smart idea. But it’s not one of those if-you-build-it-they-will-come situations – you need... read more
