LinkedIn has become an invaluable tool for millions of business people around the world. It’s easier than ever to connect to people you otherwise wouldn’t be able to connect with. However, when someone is deciding whether or not to... read more
Click here to download this episode. Twitter has been said to be great for finding current affairs and real time information. But, can 140 character messages lead to lasting relationships? Listen to this Social Media for Small Business... read more
Janie Bartlett entered the world of online retail four months ago. Her brand, My Best Friend Is A Bag, designs and manufactures a range of stylish, practical leather bags for busy working women. Being a relatively new company with... read more
Increasing your engagement on Twitter is important for any business or individual because it creates a valuable relationship between you and your followers. When your Twitter followers trust you and see that you are providing them with valuable information,... read more
Click here to download this episode. Social media has its place, however, a lot of time and money can get wasted on social media with no return on investment. Should your business use social media? Listen to this... read more
Years ago, generating new business meant sending direct mail, cold calling, or good old newspaper advertising. Marketing has moved on (significantly!) and today without a website, and a good understanding of how to market your business online, will mean... read more
Many employers are struggling to get their head around social media. As it continues to grow and slowly seeps into the business environment, a variety of communication opportunities have emerged. Increasingly, social media is becoming an important tool for... read more
The good and the bad about social media is that there aren’t any firm rules. You can choose how you want to use it, post whatever you want, connect – or not – with whomever you want. For example,... read more
Naomi Simson, Australian entrepreneur and founder of the $50 million online experience retailer redballoon.com.au, is keeping popular company with the likes of US president Barack Obama, Virgin’s Richard Branson and acclaimed author and physician Deepak Chopra as part of... read more
Are you attracting and retaining quality clients to help you grow your business? If you are struggling, it may be because your clients don’t fully understand what you can do for them. A great LinkedIn profile can help you... read more
Click here to download this episode. Listen to this Social Media for Small Business interview with Liz Lynch to learn: How to leverage social media for networking How to maximise your networking results and minimise effort Mentioned... read more
Click here to download this episode. Listen to this Social Media for Small Business interview with Andrew La Porte to learn: The top three social media trends and their impact on small business The difference between trends and... read more
