I’ve written many times before that it is essential for all workplaces to have a social media policy. Recent Fair Work Australia decisions reinforce this point and emphasise the importance of a good strong social media policy in the... read more
Click here to download this episode. Jen Bishop is a full-time blogger for her popular blog Interiors Addict. Jen was named one of 20 bloggers to watch in 2012 by Problogger, and she was a finalist in the Best Australian Blogs... read more
How long since you have considered the importance of your business website? How long since you asked yourself, “does this reflect who I, the brand, am”? Does your website reflect the products or services that you market in a... read more
Click here to download this episode. Karen Lacey is the co-author of Pinterest Power: Market Your Business, Sell Your Products and Build Your Brand on the World’s Hottest Social Network. Listen to this Social Media for Small Business... read more
You can leverage your team members and others to produce more quality social media content. First, look to your immediate team members, consider your social media voice, and establish a stylistic policy for that voice. For example, a number... read more
How do we know that social media is worth our time? In this post, I’ll look at what social media metrics to measure and how to analyse results and evaluate return on investment (ROI). Start with your objectives for... read more
Want to double the number of comments on your Facebook page? Then use more photos. Photo-related posts attract an astonishing 104% more comments than the average update, according to Hubspot. The marketing software developer studied 8,800 posts on business... read more
Social media is not just a marketing tool anymore. In this post, we’ll explore how to use social media as an effective marketing tool, as well as some of its other uses. Brand Awareness The primary goal of any... read more
Click here to download this episode. Jo Saunders, Director of Wildfire Social Marketing, has a passion for helping small business owners leverage social media and online marketing. Listen to Social Media for Small Business interview with Jo Saunders to learn: How to... read more
Click here to download this episode. Cameron Parker runs Marketing and Operations for Black Milk Clothing, a multi-million dollar, 100% Australian-owned online clothing store. Cameron has over 10 years of Marketing and Advertising experience working in Australia and the... read more
Shock-Horror! The Super Bowl is not something I am usually interested in, however, I AM always drawn to it for its fame in the advertising world. Its fame stems from it being the most expensive, yet highest reach event... read more
Twitter is often misunderstood and little-used by many small businesses, sitting second place to Facebook Pages and often behind LinkedIn as a social media platform. I personally love Twitter for business and only wish I could dedicate more time... read more
