You can leverage your team members and others to produce more quality social media content. First, look to your immediate team members, consider your social media voice, and establish a stylistic policy for that voice. For example, a number of different people at the Australian Businesswomen’s Network tweet on behalf of me, but I have some basic rules for them. Generally, when I’m tweeting for business, I don’t speak in text shorthand by typing “LOL” or other abbreviations. Since we’re a business network and we’re talking to other business people, we want to make sure the voice is appropriate. As long as you establish the policy for your voice, you can leverage social media work to your team members. You could also employ VAs, or virtual assistants. I highly recommend VAs if you don’t have any in-house staff. You can contract someone for just for a couple of hours a week to help you with your social media. You can have someone else do the legwork. However, I would only outsource my voice if I absolutely knew that the other person understood the company objectives and could speak as though it were me speaking. Consider other possible resources, such as interns. We use interns a couple of times a year, and they often set up our blog posts and schedule our social media.
Don’t be afraid to get other people involved with your social media, but be organised and systematic about it.
Do you leverage human resources to help with your personal or business social media? Share your experiences by commenting below.
