“How do you find the time to manage all of this social media stuff?” That’s one of the most common questions I’m asked whenever I present. And sometimes, I get the sense that people are hoping that it’s so... read more
Social media is a helpful communication tool for businesses as it allows them to communicate directly with customers and engage them in conversations. Social media can also help you to increase your customers’ brand awareness and find new contacts... read more
I’ve written many times before that it is essential for all workplaces to have a social media policy. Recent Fair Work Australia decisions reinforce this point and emphasise the importance of a good strong social media policy in the... read more
As social media blurs the lines more and more between personal and professional, who owns your social media contacts is an interesting question to pose. Although the question is most likely relevant to all social media sites, it is... read more
LinkedIn has become an invaluable tool for millions of business people around the world. It’s easier than ever to connect to people you otherwise wouldn’t be able to connect with. However, when someone is deciding whether or not to... read more
Janie Bartlett entered the world of online retail four months ago. Her brand, My Best Friend Is A Bag, designs and manufactures a range of stylish, practical leather bags for busy working women. Being a relatively new company with... read more
Increasing your engagement on Twitter is important for any business or individual because it creates a valuable relationship between you and your followers. When your Twitter followers trust you and see that you are providing them with valuable information,... read more
Years ago, generating new business meant sending direct mail, cold calling, or good old newspaper advertising. Marketing has moved on (significantly!) and today without a website, and a good understanding of how to market your business online, will mean... read more
Many employers are struggling to get their head around social media. As it continues to grow and slowly seeps into the business environment, a variety of communication opportunities have emerged. Increasingly, social media is becoming an important tool for... read more
The good and the bad about social media is that there aren’t any firm rules. You can choose how you want to use it, post whatever you want, connect – or not – with whomever you want. For example,... read more
Are you attracting and retaining quality clients to help you grow your business? If you are struggling, it may be because your clients don’t fully understand what you can do for them. A great LinkedIn profile can help you... read more
In this age of social media with Facebook, Twitter and LinkedIn plus all the other internet sites to which you subscribe – both personally and professionally – the inability to access your online profiles or accounts can create all... read more
