Make it a great New Financial year by making these simple, low cost marketing resolutions. The start of a new calendar year is a great time to make personal resolutions. Joining a gym or making changes to your lifestyle... read more
Nobody can deny that, right now, Facebook is the top social media site being used by people across the globe. Statistics as of April 2011 reveal that Facebook has over 500 million active users and half of them log... read more
2010 may have been the year you dipped your toe in social media but 2011 can be the year you take the plunge to really take advantage of the different social networking platforms that can boost your business’s public... read more
No matter what your business (online or offline) customers play a key role in your success. No customers equals no business – they are actually what you’re in business for, right? So whatever it is that you’re offering, be... read more
Your tribe Every business has a tribe. They are your clients, customers, staff, suppliers, and contacts. They are out there talking about you. Interpreting your business and the experience they have with it – using their own language when... read more
Do you have a Facebook profile? LinkedIn? Do you use Twitter, have a blog or a website or use other social networking platforms, like the ABN’s Know-How Now! community? Do you use email stationery or signatures with tag-lines or... read more
If you think of LinkedIn as just another social network, you are going to miss out on its potential to help you build your business and your professional connections. It is a powerful resource which rewards intelligent use. Start... read more
Here are ten reasons to be active on Facebook: Meet your peers Facebook is not just for college kids anymore. Members are typically older and more mature than on other sites, and there are more white collar users. Find... read more
Social Media Optimisation (SMO) is the current buzz word that advertisers are trying to work into their marketing mix. SMO is the process of harnessing the power of social networks, online communities, and leveraging user generated content to spread... read more
Social Media is probably the single biggest opportunity for businesses big and small to build networks and awareness. I was talking to someone about it recently and their comment to me was “It sounds like a cult!”. I guess... read more
Participating in social networks is a bit like being on a reality TV show. Everything you say is public. Once it’s out there, it’s out there. It’s easy to get voted off (other people’s friend/follow/connection lists). To help... read more
Twitter is an excellent way of engaging your audience and creating valuable business relationships online. In just a few short months I have used this amazing social media tool to grow my publishing business, attract new clients and gain... read more
