While a growing business may seem like a nice class of problem to have, it’s not all plain sailing. “One of the biggest traps a small business can fall into is becoming a victim of its own success. The... read more
The core issues for success in any business are developing and selling a product, service or idea that is valued by your customers; continually creating and generating new possibilities for growth; and ensuring your business is set up and... read more
In his book, Blink: the Power of Thinking without Thinking, Malcolm Gladwell suggests that people make up their minds about the people they meet almost instantaneously – within two seconds. Our initial impressions are processed incredibly quickly and rely... read more
Steve Jobs is surely one of the world’s most respected business leaders. He has built an iconic brand in an industry most of us affectionately call ‘geeky’ gathering millions of loyal ‘paying’ customers in the process. While Steve himself... read more
Last week, I awoke to an unsurprising but fairly depressing article in The Age (also in Sydney Morning Herald) about cranky Australian consumers. It detailed the results of an American Express survey, which rated Australian consumers’ dissatisfaction with customer... read more
Andy Warhol changed overnight. One day he was just like any other 1950s man — white business shirt, high-waisted pants and too much Brylcreem in his hair — and the next he was dressed in a black leather jacket,... read more
“It’s great for women to go into business when they have a passion for something,” says Michelle Madhok. “I’ve come across a lot of women who go into business because they know the market, whether it’s children’s products or... read more
Make it a great New Financial year by making these simple, low cost marketing resolutions. The start of a new calendar year is a great time to make personal resolutions. Joining a gym or making changes to your lifestyle... read more
If you’re thinking of running a sales promotion as part of your overall marketing strategy, before you leap in, consider the following tips: Tip 1: Know your Audience Just because a person running a promotion is a gym junkie,... read more
You’ve spent countless hours creating your program or service offering, your promotional material has been circulated, your sales webpage is live and you’ve spoken to a number of your connections that you know could benefit from participating in the... read more
Cash flow troubles cause 80 percent of business failures, according to Dun & Bradstreet, and are behind a recent surge in crash and burns. The company’s latest research links a 25 percent increase in business failures in 2010 with... read more
Email Marketing has become one of the most popular, fastest growing ways for businesses to get their marketing messages out to a large audience in a very fast and cost effective way. Put basically email marketing helps businesses enhance... read more
