You hate the very idea of sales and selling and if you run or want to run a business, then you have a big problem. The only way you are going to survive and thrive is to convince... read more
Got a blog? Over at Web123, I recently wrote about how guest blogging is the #1 way to boost website traffic. Point in case is this wonderful ABN blog. Of course, I don’t just do it for the traffic.... read more
How many small businesses do you know who use print to deliver marketing messages – or need print products as an essential part of their service delivery? Are you one of them? Some businesses have a well thought out... read more
I did all my Christmas shopping online last year. I searched in the US, UK and Australia, compared products and prices, and arranged delivery directly to my loved ones. It was convenient, simple… and took under two hours. I’m... read more
Whatever your business does, it will be positioned somewhere on the following line: Extreme Price Taker Extreme Price Maker What Are Price Takers? Price takers operate businesses where the sales price of products/services is dictated by highly... read more
When you decide to buy printing, it’s usually important – because you need to promote sales, or the item is essential to delivering your product or service. Knowing how to get the best print outcome is vital, but navigating... read more
Recently, I came home to a postcard from a boutique fashion retailer. They actually sell clothes that 40+ women like me can wear and enjoy – bliss. Was there anything incredibly unusual about the postcard? Not really. What mattered... read more
Recently, I came home to a postcard from a boutique fashion retailer. They actually sell clothes that 40+ women like me can wear and enjoy – bliss. Was there anything incredibly unusual about the postcard? Not really. What mattered... read more
The trick to building a good eCommerce site is, at its most basic level, good usability. Getting visitors to the right products quickly, and making it pain-free to buy something is a big part of being a profitable shop... read more
How can you revive your business in these challenging economic times? How can you convince cautious prospects and customers that your services are adding value to their lives? Sales strategist and author, Jill Konrath, offers seven key strategies to... read more
The funny thing about humans is that we always seem to be running. And there’s only two ways we can run… towards or away from something. But is it getting us anywhere? When it comes to websites and building... read more
If someone asked you ‘what is a conversion?’ would you be able to answer them? Is your understanding a little a bit fluffy? Working in a web design company it’s far too easy to throw around terms like sales... read more
