Sales is a dance between you and your potential clients. Just like with dancing, it’s a good idea to know your strengths and to know what your ideal partner is like. If you are a waltz professional, then there is little... read more
Businesses are like gardens, they need to be constantly worked on to sustain them and bring in new clients, convert opportunities and retain customers. Follow these sales strategies to tend your business. Sales Strategy #1 ~ Attract new potential... read more
Whether you are just starting out a new business, or launching new products or services, you need to have a strong sales proposition. Maybe you need to draft a powerful sales letter, or perhaps you are trying to come up with... read more
So you have a company brochure or two, but do they actually work? When was the last time you reviewed your marketing collateral and sales materials? Or better yet when was the last time you obtained a strategic independent... read more
Great selling is about helping people buy. It follows then that the more work you do to understand who your buyer is and how they want to buy; the easier it is for you to help them. Sales Tip: Start... read more
How are you going to grow your business this year? Have you ever thought about exporting your products or services? Research shows that, on average, exporting companies are more profitable than their non-exporting counterparts. “Exporting exposes you to new... read more
One of the biggest fears that non-sales people have is that they don’t know how to answer sales questions from a potential client. They think that until they have it ALL worked out, they can’t possibly go and talk... read more
There is a truism in life and sales ~ if you don’t ask – you don’t get! I meet lots of sales and non-sales people who are terrified of asking the person to buy from them. They invest time... read more
Back in 1981, while I was playing with my Rubik’s Cube and watching Tony Barber on Sale of the Century, some clever techies in the US developed eftpos. It’s amazing to think this revolutionary cashless payment system came into... read more
Most people get sales confused with manipulation and conning people to part with their money. Great selling is a world away from that and is really about putting together some simple principles. Basic principles that are very similar to... read more
and how could that help you sell? One of my missions in business is finding effective marketing products that won’t break your budget. Postcards are probably the cheapest form of printed marketing you can buy. They can also be... read more
For many businesses, customer relationship management (CRM) software is just another necessary data collection tool. You buy it, use it, but don’t really consider how it is that you’re actually benefitting. While you do need a place to store... read more
