To paraphrase Oscar Wilde, the only thing worse than being talked about, is not being talked about. Wilde, of course, was a master at getting tongues wagging — when he wasn’t lounging around with a sunflower in hand or... read more
In a career that has spanned more than 18 years, nothing has taught me the value of building a community more than publishing Business & Baby on Board has. The book I am referring to is one that had... read more
Delivering a memorable performance in a media interview makes all the difference to the amount of coverage you get and the way your key messages are published or broadcast. Too often people think a media interview is like any... read more
An easy to follow, 8-step plan will help increase results from your advertising. Many small business owners take a shotgun approach to advertising, hoping that they will hit their target. This approach can waste time and money. The reduced... read more
Although most businesses believe public relations is important, PR is still an obscure concept for many. The question often asked is: how will public relations help me take my business to the next level? Here are my top... read more
If you’ve ever bought a property, you will know the process involves a lot of research and talking to different real estate agents before you find something that is just right. There are many similarities between buying a home... read more
There is more to generating publicity for your business than the media coverage you receive. Like all marketing, there is no point investing in PR unless you measure the results. I’ve written a lot about putting together a PR... read more
Now, more than ever, business owners are spreading their stories and generating their own PR. Your passion about your business is what interests the media, but what happens when a brand or PR agency approaches you in the hope... read more
How many small businesses do you know who use print to deliver marketing messages – or need print products as an essential part of their service delivery? Are you one of them? Some businesses have a well thought out... read more
In having a very limited marketing budget early in opening a business, it teaches a valuable lesson in PR. I am in the tutoring industry, which isn’t all that glamorous, so I have to make a lot of noise... read more
As the New Year dawned and people were firming up their lists of resolutions for 2013, a small community in southern Tasmania became the centre of the country’s – and the world’s – attention. Almost all of Dunalley was... read more
An important skill for people wanting to raise their profile through the media is to learn how to deal with journalists. If you can establish a good process for managing media relations, you will have a better chance of... read more
