Do you have an appointed media spokesperson? An important part of every business’ public relations strategy is to assign a media spokesperson. This person should feel comfortable speaking in front of the media and be able to build your... read more
In order to learn from your mistakes, you must first make them… or should it be, in order to learn from your mistakes, you must first Google them? The mistakes that PR pros make are a popular topic, but... read more
We all know that industry events are a great way to build your brand. But there are so many ways you can incorporate events into your PR and marketing strategy. It’s time to be creative in the way you... read more
Make it a great New Financial year by making these simple, low cost marketing resolutions. The start of a new calendar year is a great time to make personal resolutions. Joining a gym or making changes to your lifestyle... read more
What is it that makes you sit up and take notice when you hear something in the news or read beyond the first few words of the headline? To get the media interested in even considering your story, you... read more
2010 may have been the year you dipped your toe in social media but 2011 can be the year you take the plunge to really take advantage of the different social networking platforms that can boost your business’s public... read more
Organisations that generate good PR or publicity generally have one thing in common. The person representing the organisation in the media is inevitably well known as an expert in their field and relied upon for providing insightful, knowledgeable information... read more
What is publicity? In order to answer this question, think about a magazine you have read lately. You may have devoured an article about Vanuatu, a gorgeous holiday location in the Pacific Ocean. The article would have been organized... read more
Word of mouth is a very powerful public relations weapon. Yet not everyone realises that one of the best ways of generating it is through publicity. Publicity is getting free editorial coverage in newspapers or magazines or being talked... read more
For many businesses, the utilisation of conventional media such as direct mail, television, radio and off-the-page printed advertising, comprises a large part of their marketing efforts. There is no doubt that conventional advertising strategies can be a powerful way... read more
Have you ever thought of using the Internet to sell your products or services? Many small businesses are using websites on the internet to promote their wares to potential customers all over the world. Not only do you get... read more
How many ads can you find that don’t: 1) have a number to call; 2) tell you where you can purchase the product or service; 3) have a clear “what happens now” or “call to action”; 4) have a... read more
