Achieving mainstream media coverage is an effective way of reaching a broad range of people all at once. There’s not a lot that can compete with a two-page spread in BRW or a slot on a morning show. But... read more
A well-written and targeted press release or media statement can increase the credibility of your business and attract customers. In addition, writing a press release may lead to your business being mentioned in the editorial content of publications, which... read more
When looking to gain media coverage for your business, many people often don’t look past the major media publications, such as newspapers, magazines and online news sites. However, did you know there is another avenue to gain media coverage... read more
Delivering a memorable performance in a media interview makes all the difference to the amount of coverage you get and the way your key messages are published or broadcast. Too often people think a media interview is like any... read more
An easy to follow, 8-step plan will help increase results from your advertising. Many small business owners take a shotgun approach to advertising, hoping that they will hit their target. This approach can waste time and money. The reduced... read more
Although most businesses believe public relations is important, PR is still an obscure concept for many. The question often asked is: how will public relations help me take my business to the next level? Here are my top... read more
An important skill for people wanting to raise their profile through the media is to learn how to deal with journalists. If you can establish a good process for managing media relations, you will have a better chance of... read more
The details of the Click Frenzy fiasco can be found all over the web, so we won’t go too deeply into the specifics in this forum. Just to recap: On November 20, 2012 Click Frenzy launched in Australia as... read more
PR can help you land a position on a board by increasing your reputation and credibility as an expert in your field, as well as increasing the exposure of your brand and your business’ brand. While scoring a much... read more
By positioning yourself as an expert in your field, you are likely to get noticed by the media and gain more media coverage. This will increase your chances of being seen by the right people and may lead to... read more
An important part of your public relations strategy should be your PR presence on your own website. Many business owners are not aware of the importance of ensuring their website is media friendly. Often, when the media has received... read more
What do you do when you see a competitor featured in the media? Do you get mad and wonder ‘why didn’t they ask me?’ If this is a reaction you’re familiar with, it might be time to make over... read more
