At just 29 years old, Jen Bishop has already been a journalist for over a decade. She’s been a reporter, a news editor, an editor and is now the publisher of Dynamic Business Magazine, Australia’s premier source of small... read more
What’s involved? From conversations with customers, I have realised many small to medium business owners place little or no importance on having an effective web presence. This really surprised me. My business is online all day, everyday, and if... read more
An increasing number of small business owners and large corporations are outsourcing their administrative and design projects to skilled professionals. Not only is this cost-effective, it frees up in-house resources to focus on the core activities of the business.... read more
If you dig deep into your multitude of email Inbox folders you will find a wealth of information that shouldn’t be hidden but should be shared with your team or clients. As a solo-preneur it’s quite easy to rely... read more
The subject of organisational resilience and business continuity is not my area of expertise but through my executive coaching clients and colleagues I have learned some of the jargon and theory behind it. You may have heard of business... read more
Designed to support the health and well-being of its customers and the planet, this innovative business is being very green, right down to the packaging, AND even in their marketing – adopting terrific social media opportunities to grow their... read more
In yesterday’s world, “green” goods, services and marketing initiatives were hot. Businesses were tacking these on to their core business strategies simply to appeal to the new, environmentally aware consumer sector. Today, smart businesses with long term growth perspectives... read more
Today I’ve caught a yellow taxi across the Brooklyn Bridge, stood under the neon lights of Times Square and watched the taping of a TV show — that’s right, I’m in New York, and on the final leg of... read more
AWeber is an email marketing software provider out of the United States. We started to use aWeber at the Australian Businesswomen’s Network in mid-2009 and it’s become a key tool through which we manage our lead generation campaigns and... read more
“Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing... read more
Here are my top 5 tips for using online resources to build a killer list: 1. White paper give-aways Based on the assumption that a business already has a website, it’s commonly thought that sharing a small piece of... read more
Tara Hunt is the author of The Whuffie Factor: Using the Power of Social Networks to Build Your Business, a breakthrough book on community marketing. It provides the strategic map and specific tactics for success in the new economy... read more
