Part 3 – Diagnosing Penguin 2.0 Problems for Small Biz Owners When someone types a word into Google when looking for your product, that word is called a keyword. When that keyword is turned into a link (using HTML... read more
Part 4 – Diagnosing Penguin 2.0 Problems for Small Biz Owners Matt Cutts, CEO of Google has always said that user experience is the most important part of any website. This means that every single algorithm change is designed... read more
“How do you find the time to manage all of this social media stuff?” That’s one of the most common questions I’m asked whenever I present. And sometimes, I get the sense that people are hoping that it’s so... read more
It is commonly known that there are specific niches in the online arena that are significantly harder to market to, and not always for the obvious reasons. Every online marketing expert comes across such a client at one point... read more
‘Cloud’ may not be the best word to use for making business owners feel confident about a potential home for their precious data. It is just a word though and the enormous benefits can’t be ignored. The ‘Cloud’ is... read more
As a successful business owner or leader, you understand how important it is for your company to be seen on the Internet. You probably also know that website designers like to talk about a mystical voodoo science called “Search... read more
The details of the Click Frenzy fiasco can be found all over the web, so we won’t go too deeply into the specifics in this forum. Just to recap: On November 20, 2012 Click Frenzy launched in Australia as... read more
Jane Cay is the owner of Birdsnest, an online retail company that aims to solve women’s wardrobe dilemmas by focusing on product delivery as well as customer service. Having been established for four years now, the business aims to... read more
Janie Bartlett entered the world of online retail four months ago. Her brand, My Best Friend Is A Bag, designs and manufactures a range of stylish, practical leather bags for busy working women. Being a relatively new company with... read more
Heather Winchcomb launched her online store, Gifts for Blokes, in 2007 when online shopping was still its infancy. An online gift store that aims to make shopping for men easier, the business was inspired by a series of conversations... read more
Running a successful web development business from the shores of an idyllic beach location is a dream beyond the reach of most people. For Bianca Board, it’s an everyday reality. Bianca is the woman behind Web123, a web design... read more
Years ago, generating new business meant sending direct mail, cold calling, or good old newspaper advertising. Marketing has moved on (significantly!) and today without a website, and a good understanding of how to market your business online, will mean... read more
